Commentary: Nature knows best

 Resize text         Printer-friendly version of this article Printer-friendly version of this article

The most common argument dairy industry critics like to roll out is that there are ‘plenty of alternatives to milk.’ Turns out, one of the most popular ‘plant milks’ isn’t as great as advertised.

If you were asked to name the hottest new beverage in the dairy case these days, would you guess correctly?

The answer is almond milk.

According to the WhiteWave Food Company, one of the leading marketers of “plant milks,” the firm’s first-quarter sales of almond milk were up 50 percent from the same period in 2013. In an earnings report for investors in May, CEO and founder Greg Engles told Bloomberg Businessweek that almond milk now comprises about two-thirds of all plant-based milk sales in the United States, well ahead of early arrival soy milk, with a 30 percent share, and rice and coconut milks.

Plant-based alternatives to dairy milk are indeed gaining significant market share. According to a report in TIME magazine, U.S. sales of plant-based dairy alternatives such as soy, almond, and rice milk have averaged an annual growth rate of 10.9 percent since 1999. Bloomberg Businessweek reported that in 2013 the non-dairy milk category has become a $1.4 billion market, one that’s expected to hit $1.7 billion by 2016.

And almond milk is the king of the category.

Of course, dairy milk still comprises 90 percent of all fluid milk sold in the United States. But cow’s milk consumption is dropping. To quote from a 2103 USDA report, “Dairy consumption has held steady at 1.5 cup equivalents, [although] Americans are drinking progressively less fluid milk. Since 1970, per capita fluid milk consumption has fallen from 0.96 cup-equivalents to about 0.61 cup – equivalents.”

A big piece of that lost market share has been captured by almond milk. Why? Ask most consumers, and organoleptic considerations aside, a substantial majority will typically agree that almond milk is a better “environmental choice” than cow’s milk. The reasoning goes something like this: It’s made from nuts, and nuts grow on trees, and trees are green, so voila! Almond milk must be “green.”

Plus, cows make manure, which smells terrible, so almond milk has to be a better for the environment, right?

Not so fast. Let’s dig a little deeper.

A watered down nut slurry

As a food product, almonds themselves are highly nutritious, with just one ounce (a handful) providing six grams of quality protein, three grams of fiber and 12 grams of monounsaturated and polyunsaturated fats, plus a fair amount of vitamins and minerals. However, it’s a different dietary story with almond milk.

Although most brands boast about the low calorie count per serving — an eight-ounce serving of unsweetened almond milk is only 30 to 35 calories — there’s a reason for that. The main ingredient is filtered water. That’s why an eight-ounce glass of almond milk offers only has one gram of protein and less than of one gram each of fiber, versus almost 8 grams of protein in a comparable size serving of cows milk.

By the way? Of those 30 “delicious” calories, 25 (or 83 percent) are from fat. What you’re buying for the $3.50 to $4.00 it costs for a two-quart carton is basically a container of water laced with a dose of ground almonds, plus some emulsifiers to maintain the suspension and food gums to mimic the mouthfeel of dairy milk.

But here’s the most disturbing aspect of the sudden surge in almond milk sales, which is fueled in large part by all the vegetarian advocates who ceaselessly demonize cow’s milk: It requires more than a gallon of water just to grow one single almond.

And guess who supplies 90 percent of the world — not the North American, the world — market for almonds? California, a state currently experiencing its most severe drought in half a century, according to statistics from the US Drought Monitor service at the University of Nebraska. Agriculture already consumes about four-fifths of the Golden State’s available water for irrigation, and that’s before accounting for all the processing water required to manufacture almond milk.

Even as the drought worsens across the heart of California, the growth of the state’s almond industry continues unchecked. In the last 20 years alone, according to the California Department of Food and Agriculture, total acreage planted in almond groves has soared from just over 400,000 acres to more nearly 900,000 acres — all of which require irrigation year ’round, regardless of the lack of rainfall.

A dairy operator can shrink the herd, leave some pastureland fallow and if necessary, import forage to deal with a prolonged drought.

An almond grower has zero flexibility. Those sprawling orchards need water, fertilizers and regular applications of pesticides, no matter how severe the water shortage gets.

So after consumers get past the marketing blitz touting almond milk as the greatest alternative to dairy in the history of animal agriculture, they’re left with several inescapable facts: The product costs more than milk, impacts the environment in highly negative ways and provides but a fraction of the nutritional value of cow’s milk.

No doubt, all the self-appointed vegan gurus will keep urging their followers that, “You don’t have to drink milk. There are so many wonderful alternatives.”

Alternatives? Yes.

Wonderful? Not so much.

The opinions expressed in this commentary are solely those of Dan Murphy, a veteran food-industry journalist and commentator.


Prev 1 2 Next All



Comments (5) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Stacey    
July, 21, 2014 at 06:14 PM

So, you picked one plant based milk to demonize an entire genre based on water consumption. Last time I checked, animal feed is highly dependent on water in addition to the water that the cows themselves drink. Further, manure is a more delicate term for a waste product that notoriously contaminates water supplies, and is exempt from many EPA standards. It's a great sign when people are open to change and finding solutions, rather than relying on blind devotion to the food pyramid. A great college known as Harvard did a study on dairy, and found out that it is not good for human health. It isn't surprising since it's intended by nature to nourish baby cows.

    
July, 22, 2014 at 07:31 PM

You seem well articulated, but you reference one study from the great Harvard university, but fail to cite it or give reference to the thousands of research papers which tout the health aspects of real dairy. Don't cherry pick your facts.

Professor Nancy Wyllie    
Providence RI  |  July, 24, 2014 at 10:06 PM

Why all the emphasis on almond milk? There are so many low calorie alternatives to dairy. Rice milk is one of them. I have seen too much footage of dairy industry abuses. The treatment of veal calves is criminal not to mention the miserable and short lives endured by exhausted milkers. We are the only species on earth that consumes the milk of another species. My partner is RI DEM Veterinarian Dr Peter Belinsky. We have studied the cattle industry for decades and while we appreciate the work of individuals like Temple Grandin in finding ways to usher these animals to more 'humane' slaughter, there is just no gettng around the cost to human health, the environment and to the animals.

BK    
NJ  |  July, 25, 2014 at 08:59 AM

We are also the only species on earth that drive cars. What is your point?

Pat    
July, 25, 2014 at 10:04 AM

Perfesser Nancy certainly must know all about this terrible dairy farming stuff cuz she lives and works in Rhode Island which we must suppose is at the very epicenter of modern food production for the nation. If Rhodies like chatty Nancy had to nourish themselves exclusively with food produced by their close neighbors, well, there certainly wouldn't be any obesity epidemic in RI, would there? Tell ya what perfesser - you stick to yakkin about something might actually know something about and we will all keep farming and feeding you ungrateful cranks. But we definitely do need to step up pricing for our foods going into Rhode Island, just keep slamming pricing until foodie cranks begin to understand how the real world works out here.


AG10 Series Silage Defacers

Loosen silage while maintaining a smooth, compacted bunker space resulting in better feed and less waste. This unique tool pierces, ... Read More

View all Products in this segment

View All Buyers Guides

Feedback Form
Leads to Insight