Brett Wessler

Consumers increase budget line for beef as prices rise

The rise in beef prices has been affecting consumers attempting to stay within their family budget. A monthly survey shows shoppers are willing to pay more for most meat products, leaving analysts to speculate the price ceiling. FULL STORY »

Consumers hesitant to trust meat info from media, restaurants

The conventional livestock industry has faced some negative publicity in recent years, but survey results show those critics presenting the message lack credibility in the eyes of consumers. FULL STORY »

North Dakota group opposes state checkoff increase

An attempt by the North Dakota Stockmen's Association to double the checkoff for beef promotion and education in the state is facing pushback from another association within the state. FULL STORY »

Ag leaders ask for public support to meet imminent challenges

Public investment in agricultural research has declined in the past three years, leading current and former USDA officials to question the role of the U.S. in meeting growing world food demands. FULL STORY »

Crop farmers encouraged to proceed with caution

Row crop farmers at the American Farm Bureau Federation’s 95th Annual Convention were presented with a cloudy forecast in the years ahead and advised to plan accordingly. FULL STORY »

Drones technology a few steps away from farm application

Agricultural interest and potential uses for unmanned aircrafts is growing, but a few steps remain before the technology can used on the farm according to Kansas State University agronomist Kevin Price. FULL STORY »

Rancher Relief Fund distributing funds, donations pass milestone

The relief fund established following the early October blizzard that killed thousands of livestock in western South Dakota has topped another substantial number four times its initial goal. FULL STORY »

Commentary: Ronald McSustainable

McDonald’s is embracing sustainability and will do so while protecting the environment, reducing global warming, enhancing worker safety and ensuring animal welfare. Talk about a Happy Meal! FULL STORY »

Cattle industry has bright forecast, but corn could play spoiler

An AgriLife Extension Service economist says cow-calf producers can expect better prices this year than the high prices from last year, and even better numbers in 2015, unless next year’s corn crop gets in the way. FULL STORY »

Cattlemen question future as drought continues in California

Drought severity is declining in most cattle-producing states, however almost half of California remains in extreme drought and forcing the state’s cattle producers to consider their options. FULL STORY »

Panera exploring use of beef, pork "raised without antibiotics"

Panera Bread is preparing to celebrate a decade of serving meat “raised without antibiotics,” and is turning research efforts to the possibility of adding beef and pork products to the mix. FULL STORY »

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