The animal-rights group more known for its marketing than its accomplishments is at it again with a billboard depicting a child smoking a cigar.
PETA’s billboard claims meat consumption, like smoking, increases the risk of heart disease and cancer. The company manages to increase attention to the ad by showing a child smoking next to the headline “You wouldn’t let your child smoke.”
An ad with the same image and similar copy was banned by the Advertising Standards Authority which said the select few studies supporting PETA’s claims were too limited in scope to justify the generic claim.
The Grocer reports some of the studies cited by PETA didn’t even consider meat consumption, focusing instead on the effects of a vegetarian diet on health.
In its new billboard, PETA alters its message to target bacon, sausage and other processed meats.
The new ad will run in Liverpool, England like the original banned version.