Chuck Jolley

Five minutes with Chuck Schroeder and the Rural Futures Institute

Chuck Schroeder has been in the cowboy biz for a long time. He grew up on a Southwestern Nebraska ranch, headed up the National Cattlemen's Beef Association during its formative stage and took the lead in reviving an ailing Cowboy Hall of Fame. FULL STORY »

Jolley: How the farm bill is like taking out the trash

The farm bill seems like it might become a victim of yet another 'continuing resolution' until the auctioning of elected officials' votes is done, giving a broader meaning to the term 'sale barn.' FULL STORY »

CBB member Joe Guthrie talks about his 219-year-old family farm

It was an almost 200-year agricultural tradition that led Cattlemen's Beef Board member Joe Guthrie's ancestors to hike across Virginia's Blue Ridge Mountains to the New River Valley in 1795 and sink their own Scots-Irish roots. That historic piece of land has been in the family ever since their long distance trek. FULL STORY »

Jolley: Five minutes with the top stories of 2013

There were so many stories, ranging from the trivial to the amusing to those things that really created a moment when we had to ask "WTF" (Where's the Farmer). I'm sure this year's top stories were no different in their impact on our lives than last year's biggies. We've been chasing a lot of the same issues for years. FULL STORY »

Jolley: The problem with statistics and whistle blowing

A few days ago, Alaniz wrote an opinion piece for Meat&Poultry magazine that painfully illustrated how numbers can be manipulated to prove a premeditated point. FULL STORY »

Jolley: Five Minutes with Dr. Jude Capper, social media maven

What's a Bovidiva, you ask? That's her blogging ID. She also Facebooks, Tweets, emails and travels the world to talk face-to-face with the public about cattle. FULL STORY »

Jolley: Not another MFA videotape

I wanted to share with you the content of two back-to-back email messages I received. The first is from Matthew Prescott who keeps me updated on the successes of the folks at HSUS. The second is from and it shows what happens every time HSUS is successful in its pursuit of animal abusers. FULL STORY »

Five minutes with Cattle Buyers Weekly publisher Steve Kay

The year is drawing to an end and it's time for my annual visit with Steve Kay. Once a year, he takes a few minutes out of his incredibly busy schedule to share his views about the cattle industry with me. FULL STORY »

Richard Winter, Beef Board member, 5th-generation cattleman

Richard Winter comes from an extraordinarily long line of cattlemen. The family business stretches back to at least 1850 when his ancestors migrated from Scotland to raise cattle in California, settling in a spot between Los Angeles and Bakersfield. FULL STORY »

Jolley: Five (more) minutes with Canada, COOL & Gerry Ritz

Earlier this week Canada's Ag Minister Gerry Ritz - he occupies a similar position to the USDA's Tom Vilsack - traveled to Chicago. He was backed by a delegation of provincial agriculture ministers and industry representatives to speak harshly to a packed room of meat industry execs attending the North American Meat Conference Outlook Conference. FULL STORY »

Jolley: A conversation with Maureen Ogle and ‘In Meat We Trust’

So I heard about this new book coming out. It was described to me as an expose of the meat industry. After being bombarded by cleverly worded half truths I just wanted to read some good, well-written non-fiction. FULL STORY »

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