Richard Winter, Beef Board member, 5th-generation cattleman

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Richard Winter comes from an extraordinarily long line of cattlemen.  The family business stretches back to at least 1850 when his ancestors migrated from Scotland to raise cattle in California, settling in a spot between Los Angeles and Bakersfield.  It was an amazingly long trip; about 5,000 miles that took months to complete. 

Even though they arrived in the middle of the California Gold Rush, Winter's ancestors saw wealth in cattle. In the 1970s, five generations later, Richard moved with his family to Texas where he went to work in the cattle feeding industry, eventually becoming their feed yard manager. 

His family consists of his wife, Kim, and four sons; a lawyer, a doctor, a banker and a budding marketer.  Exceptionally proud of raising a family of 'high-achievers,' he talked about his sons.

Kyle, he said, is a lawyer who lives in Lubbock and has a degree in law obtained at Texas Tech University and taxation from the University of Washington. Christopher earned a medical degree from the Texas Tech and is in his first year of residency with a goal of specializing in urology at the University of Tennessee Medical Center in Knoxville. Cade graduated from Texas Tech and works as an auditor for a bank in Lubbock. Scott is in his last year at West Texas A&M where he's pursuing a degree in marketing.

Winter relaxes these days with some mountain trekking into elk country, a passion that's reflected in his email address. "Elk hunting," he said, "was something I started doing years ago. We got caught in a snow storm that first time. I try to get away and do it every year.  The scenery is fantastic."

He earned his nomination to the Cattlemen’s Beef Board (CBB) the usual way, following a track that all CBB members seem to travel.  He's spent years volunteering with local and state cattle organizations.  He was a member of the Texas Cattle Feeders Association (TCFA), Texas Beef Council (TBC) and the National Cattlemen's Beef Association (NCBA) where he was a member of the Livestock Committee. Those years were time well spent learning about the intricacies of the cattle business. Service of that magnitude makes for expert Board members, too.

"I'm nearing the end of my second year with the Cattlemen's Beef Board," he said, "and I serve on the Freedom to Operate committee."  He was nominated in 2011 and officially joined the group during their Denver meeting in March 2012.

"We want to educate and inform our producers about the industry," he said.  "Our committee tries to enhance a cattlemen's ability to operate."

To learn more about beef checkoff programs, visit MyBeefCheckoff.com.



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