Dan Murphy

Commentary: The Godzilla burger arrives

The marketing gurus who oversee Burger King’s franchise in Japan have rolled out a new ‘Beast Burger.’ Unfortunately, its translation evokes memories of a certain movie monster. FULL STORY »

Commentary: Smoking babies and eating meat

It sure feels good to throw a few (metaphorical) counterpunches at PETA types who create outrageous ads bagging on producers and processors. But there’s a better way to respond. FULL STORY »

Commentary: A beef with supermarkets

A growing number of shoppers are increasingly turning to direct sales of ranch-raised beef, rather than stocking up at the grocery store. High retail prices may only exacerbate the trend. FULL STORY »

Commentary: Totally XL-ent adventure

Despite the positive spin BS Canada put on its efforts to revamp the former XL Foods beef plant following a disastrous food-safety recall, they’ve got a ways to go to win back the public. FULL STORY »

Commentary: Guilt by association

A respected columnist denounces the winner of the prestigious World Food Prize—not for the impact of his research, but rather for his corporate affiliation. FULL STORY »

Commentary: Consensus vs. conflict

Is it possible for competing sectors of the larger meat and poultry production industry to focus on what’s best for everyone, rather than what’s in it for me? FULL STORY »

Commentary: When old is the new ‘new’

Years ago, rural America was dotted with meat plants that did everything from processing local livestock to butchering sides of beef to selling a full line of smoked meats. Not anymore? Not so fast. FULL STORY »

Commentary: Critic’s corner

Here’s an untapped source of promotional copy for the meat industry: Over-the-top restaurant reviews, in which critics try to verbally out-do the chef’s culinary creativity. FULL STORY »

Commentary: Worst essay ever

A self-described ‘former poultry farmer’ defends the origins of the Meatless Mondays campaign as a benign program that’s all about rationing during wartime. Really? Yeah—really. FULL STORY »

Commentary: The Precautionary Problem

Wielded by activist types, the Precautionary Principle is a powerful weapon. But re-positioning the idea to a skeptical public weaned on images of danger and disease will take more than talk. FULL STORY »

Commentary: Dog days

The story of one unique service animal becomes Exhibit A as to why the animal rights crowd is so wrong with their philosophy that ‘using’ animals is affront against Nature. FULL STORY »

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