Mary Soukup

Consumers willingness-to-pay for meat down ahead of Memorial Day

With the official start to grilling season less than a week away, USDA is reporting that more retail outlets are offering special rates to consumers who, according to the latest Food Demand Survey, indicated they were not willing to dig as deep into their wallets as they were in previous months. FULL STORY »

Farm protection laws spark controversy

State laws and proactive outreach play roles in stopping and responding to activists’ attempts to eliminate animal agriculture. FULL STORY »

U.S.-Colombia FTA: Two years later

While the Office of the United States Trade Representative (USTR) is focused on finalizing the Trans Pacific Partnership and making progress on the Transatlantic Trade and Investment Partnership, it’s also touting what it calls a successful first two years of the United States-Colombia Trade Promotion Agreement, which went into effect on May 15, 2012. FULL STORY »

From the May issue: Putting animal welfare into practice

Whether you’re a cow-calf producer in Georgia, a cattle feeder in Washington or a stocker in the Flint Hills of Kansas, it’s a safe bet that your operation adheres to specific plans or programs guiding your cattle business. FULL STORY »

McDonald’s aims to ‘collaborate not mandate’ on sustainability Play video

Earlier this year McDonald’s announced its intent to purchase verified sustainable beef beginning in 2016. FULL STORY »

#ProveIt

In the ongoing debate about what the term “sustainability” means to the industry and what its long-term impacts will be, I think cattlemen and women are being asked to #ProveIt on their operations. And I think they’re up to the challenge. FULL STORY »

Consumer preferences explored in recent Beef Checkoff studies

Understanding what makes consumers tick with regard to the beef they feed their families is critical information that helps the Beef Checkoff Program not only respond to current issues but also strategically plan educational and promotional programs for the future. FULL STORY »

Proper prior planning

Regardless of the weather conditions you're currently facing, there is never a bad time to pull out your management plan and make sure you’re ready in case Mother Nature decides to strike. FULL STORY »

Operating loans increase in early 2014

Farmers and ranchers increased borrowing during the first three months of 2014 to cover current operating expenses, according to a national survey of commercial banks by the Federal Reserve Bank of Kansas City. FULL STORY »

From the Ranch to the Big Screen

A youngTexas rancher is using his role in a Hollywood-produced film to tell his story and educate consumers about their food choices. FULL STORY »

Feedlot margins above $200

It was another strong week for cattle feeding margins. According to the latest data from the Sterling Profit Tracker, feeder margins topped $216 per head the week of May 10, compared to just shy of $200 per head the previous week. FULL STORY »

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