Feeding cattle is dynamic. Always evolving, always adapting to weather, markets, technology, scientific studies and shifts in consumer demand. That's why those who drive the supply train for grain-finished beef gather each summer for a day to compare notes and update their knowledge base. The Feeding Quality Forum (FQF) will convene August 23 in Grand Island, Neb., and August 25 in Amarillo, Texas. Since the first forums in 2006, dual locations held two days apart provide easy travel distance for most of the Plains and Midwestern cattle feeding belt. "Topics for the Forum target issues cattlemen are currently dealing with," says Jill Dunkel, editor for cosponsor Feedlot magazine and head coordinator for the event. "In addition to hearing from industry experts, the meeting offers a great opportunity to visit with other cattle feeders and learn how they are addressing these issues in their own businesses." Past attendees agree: "This is my favorite and most informational event I attend all year," said one, while another commented, "It was very much worth the time investment to be here. Excellent speakers and networking opportunity." When it's all about a quality product and strong bottom line, the chance for cattlemen to bounce ideas off each other and ask questions on current issues can be a big asset. "It's designed to be a one-day meeting packed with information relative to current industry issues," Dunkel says. The agenda for each of the sections is identical, kicking off with past favorite Dan Basse, president of AgResource Company. His unique, worldwide perspective on the grain and livestock markets and the factors affecting them has traditionally been top rated. Other presentations by beef industry experts will include a critique and next steps for the USDA yield grading system, feeder cattle health and antibiotics, how to know when cattle are done and finally, how external influences impact the industry. Sponsoring the event are Zoetis, Roto-mix, Feedlot magazine, Micronutrients and Certified Angus Beef (CAB). Attendance is by advance reservation until all seats are taken, and remains at the same $50 level as in years past for all registrations by August 7. As space allows, late reservations will be accepted at $75. Sign-in time is 9:30 a.m., and the fee includes a CAB lunch honoring 2016 FQF Industry Achievement Award winner Larry Corah. Online registration is available at www.feedingqualityforum.com , or contact Marilyn Conley at 800-225-2333 or firstname.lastname@example.org.