What is your mindset when you wake up in the morning? What about after you’ve had your required amount of coffee? This year’s K-State Beef Conference is an opportunity to learn from industry professionals and academia about adjusting your mindset. This may sound strange for the flagship program hosted by K-State Research and Extension. Instead of focusing on data sets and double-blind studies this year’s program is decidedly focused more between the ears than on the hoof.

Rich Porter, an accomplished cattle rancher, will be the keynote speaker. Mr. Porter manages a substantial operation near Reading, Kansas. Winner of the prestigious 2010 National Beef Stocker Award, Rich is no stranger to the in’s and out’s of managing a successful livestock business. His talk will focus on building and managing relationships. A welcome topic as many producers cite the difficulty of hiring and keeping effective workers as one of the greatest challenges to their operation.

Other topics on the speaking list are practical low-stress livestock handling methods and facility design techniques. Both of these subjects and year-round mineral supplementation will be presented by statewide specialists and professors on the K-State Beef Extension Team. This event will once again feature the town hall format. Show up with questions and take good notes as a speaker and producer question-and-answer session will take place following the final presentation.

All of this along with a delicious meal presented by American Ag Credit will take place Thursday, August 13, at 9:00 am at American Ag Credit located at 925 West Magnolia Street in Salina, Kansas, right by Menards and I-135. RSVP is requested by Tuesday, August 4 at 4:45 pm and a $5 registration fee is payable at the door. To reserve your spot don’t hesitate to contact the friendly folks at the Central Kansas District Extension office. They may be reached at 785-392-2147 or at anruiz@ksu.edu.
If you are a livestock producer within driving distance of Salina don’t miss the chance to learn from top-notched presenters and industry professionals. Come discuss how increased production, better management strategies, and enhanced business relationships begin with small adjustments to our perceptions.