Emerging Issues in Livestock and Horticulture Marketing will be the featured seminar presentation scheduled from 1:30-2:30 p.m. Sept. 12 as part of the Texas A&M University department of agricultural economics tailgate activities at the AgriLife Center in College Station
Emerging Issues in Livestock and Horticulture Marketing will be the featured seminar presentation scheduled from 1:30-2:30 p.m. Sept. 12 as part of the Texas A&M University department of agricultural economics tailgate activities at the AgriLife Center in College Station

Emerging Issues in Livestock and Horticulture Marketing will be the featured seminar presentation scheduled from 1:30-2:30 p.m. Sept. 12 as part of the Texas A&M University department of agricultural economics tailgate activities at the AgriLife Center in College Station.

The AgriLife Center is located at 556 John Kimbrough Blvd. on the Texas A&M campus.

“We want former students, current students and friends of the department to come join us for the afternoon,” said Dr. Parr Rosson, department head. “This will be our fourth year to host a tailgate activity and it’s always a good time to network and present some of our activities we are working on through AgriLife Extension, research and teaching here in the department.”

The Texas A&M and Ball State football game will kickoff at 6 p.m. at Kyle Field.

The seminar program will feature Dr. David Anderson, Texas A&M AgriLife Extension Service livestock marketing economist, who will provide a cattle and dairy outlook. Dr. Marco Palma, AgriLife Extension economist, will discuss new research trends in human behavior and how they are used in Extension education.

Anderson said Texas has a dynamic and growing livestock industry.

“Livestock and dairy account for the largest share of agricultural revenue in the state,” he said. “Strong domestic and international demand for livestock and dairy products has boosted prices to producers. Rainfall has lessened the drought and boosted the range livestock industry. I will be discussing these trends as well as new products that are boosting opportunities for livestock producers.”

Palma will discuss integrating new technological advances to measure biometric responses of human behavior.

“Specifically, I will be discussing eye tracking and facial expression analysis to assess emotions and brain scanning,” Palma said. “I will also discuss how to integrate them into research and Extension programs.”

There will also be two new inductees into the Tyrus R. Timm Honor Registry, which recognizes outstanding former students in agricultural economics for meritorious accomplishments in their field. It is the highest department-level honor and is named after Tyrus R. Timm, who led the university’s agricultural economics department from 1953-1973.

To register for the event, visit http://bit.ly/1Pqi7ah .