What is Drovers?
 
Drovers, America's beef business source, is a monthly magazine for ranchers and feedyard operators. As the nation's oldest livestock publication, Drovers CattleNetwork provides useful business management and marketing information for all segments of the beef industry. Editorial content includes profit tips, analysis of industry economics and features on business management, marketing and important current issues.
 
When was Drovers established?
 
Harvey Goodall started the Chicago Daily Drovers Journal in 1873, just 10 years after the Chicago Stockyards opened for business. Mr. Goodall gathered prices on cattle trading in the yards and published them in the daily newspaper that was mailed throughout the Midwest. Other market newspapers sprang up in river market cities such as St. Louis, St. Joseph, Peoria and Kansas City. The Neff family acquired the paper in 1917 and merged it with their Kansas City Drovers Telegram.
 
What is Farm Journal Media?
 
Farm Journal Media includes its 138-year-old flagship magazine, Farm Journal, along with Top Producer, Beef Today, and Dairy Today. Farm Journal TV includes "AgDay" and "U.S. Farm Report" television programs. The company’s Internet sites include www.agweb.com and www.Cattle-Exchange.com. Farm Journal Media also publishes the Pro Farmer family of newsletters, produces numerous live events, offers custom publishing services and provides extensive database services. Farm Journal Media corporate headquarters are located in Philadelphia, Pa., where the company was founded in 1877. The Magazine and Database Strategies divisions also are headquartered there.
 
When is Drovers published?
 
Drovers is a mid-month publication. Mailing dates are generally around the 10th of each month. This publishing date allows editors to gather market prices and information from a full month before going to press. Complete monthly market information provides useful trend and analysis points for Drovers unique market pages.
 
How do I use the market information published in Drovers?
 
Each month Drovers publishes six specific market pages complete with data and analysis. Separate coverage is provided for the following: Female markets, Fed cattle markets, Stocker/Feeder prices, Profit Strategies, Production Trends and Economic Indicators. Drovers' Female Markets page provides price trends and analysis for bred cows, open cows and heifers. Comparisons are made to historical price trends, and analysis indicates likely price directions for coming months. The Fed Market pages recaps the price trends for slaughter cattle, and examines the factors that will influence future market direction. Drovers' exclusive 50-market auction summary is published on the Stocker/Feeder Market page, with actual prices and monthly averages for steers and heifers in select weight groups. Reports are divided into 5 regions to allow for price comparisons and regional trends.
 
Profit Strategies and Production Trends provide analysis on various topics that can impact a rancher's profitability. Subjects may range from forage availability and grazing prospects to weather and grain production and price outlooks. Economic Indicators are an exclusive Drovers reference page for a snapshot of the prices and production factors shaping the beef industry.
 
How do I read the Economic Indicators?
 
Monthly average prices are provided for fed cattle, feeder cattle and calves. Other monthly average prices include feed grains, wholesale beef prices, retail beef prices, pork prices and poultry prices. Profit margins for feedyards and packers are also published, as are cattle on feed numbers and slaughter totals.
 
All of these prices and margins are examined separately and their trend over the past month is determined to be either positive, negative or neutral. For quick reference, colored arrows are used next to each set of numbers to indicate the trend's recent direction.
 
Every price and margin also has a corresponding 3-month average published next to the current month's figure. And, for comparison, a figure from the previous year is also provided.
 
Taken as a whole, Drovers' Economic Indicators provide an overall view of the economic health of the beef industry on one-reader friendly page.