It's all in a day's work, right? But for beef producers, it's not "work" -- it's a way of life and what they love. Chuck Kiker from Beaumont, Texas, has grown up in the beef industry. “It’s just been a way of life. It's something I really enjoy. It’s not like work." Watch as Chuck talks about his cattle and what he's trying to accomplish through his work with the beef checkoff.