Did you know … In the fall of 2015, the checkoff partnered with Snap by Groupon to test the effectiveness of reaching and engaging millennial parents at the pre-purchase stage when they’re planning a grocery store trip to influence purchase consideration of beef? Overall, the campaign resulted in a lift in beef purchases. The campaign had a significant impact on shoppers' frequency of store trips with a 23% increase in store visits. This increase in store visits is in the top 5% of all offers ever featured on Snap.