In yet another arm of the new digital consumer-advertising program, millions of consumers have gained valuable beef preparation tips and techniques on how to use beef in new, unexpected and appealing ways via a series of new online videos. Recent market research among millennials indicates that they believe the new videos deliver beef’s ease, taste and health within a “fresh, modern and highly appealing” package. As consumers continue to look online for inspiration and “how-to” content, video represents one of the checkoff’s best ways to inspire consumer beef trial and usage.