The national beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI) and in partnership with theSouth Dakota Beef Industry Council (SDBIC), braved torrential winds, rain and the summer heat in Washington, DC, this past weekend for the 23rd annual Safeway National Capital Barbecue Battle. As an official product sponsor of the two-day event, Checkoff Executive Chef Dave Zino held cooking demonstrations in the Safeway pavilion, while attendees were invited to visit the NEBPI booth for recipes, games and more information on the versatility of beef.
Photo at right: Chef Dave Zino awed the crowd with summer grilling tips and delicious beef samples following his demo of the Gazpacho Steak Salad.
Thousands of festival attendees also visited the NEBPI booth on Pennsylvania Ave for beef recipes and information on cooking with beef. While there, they were encouraged to use #DCLuvsBeef on social media to win an “I Love Beef” t-shirt, play beef cut identification games to win a flexible beef cutting board, and mix their own “Cutting Edge Beef Rub” with spices from 5280 Culinary LLC in Highlands Ranch, Colorado
CUTTING EDGE BEEF RUB
1 Tablespoon Paprika
1 teaspoon Cumin
1 teaspoon Dry Mustard
1 teaspoon Granulated Garlic
1 teaspoon Granulated Onion
1 teaspoon Chipotle Pepper
To use as a marinade, combine dry rub with ½ cup of olive oil and 2 tablespoons of vinegar.
Photo at left: Pennsylvania and Virginia beef council staff, along with Miss Patty Melt, enjoyed a great weekend at the BBQ festival talking with attendees about the versatility and taste of beef!