The checkoff-funded “Beef. It’s What’s For Dinner.” website is launching a new landing page focused on slow-cooker methods for preparing beef. One look at Pinterest, and it’s clear that the slow cooker is back on trend, with millennial parents relying on the convenience and ease of the slow cooker for a variety of meals throughout the week. The new landing page will serve as a content hub (with a similar look and feel to the Family Mealtimes landing page) of all things slow cooker – including the best cuts for slow cooking, a slow-cooker recipe collection, and inspirational “no recipe-recipe” videos for the slow cooker. Google search advertising and social media promotion, including as Facebook and Twitter advertising, will help drive consumers to the new hub.