Effective dialogue with stakeholders is a crucial piece of the engagement process and vital to the success of any program. With that in mind, the checkoff-funded Beef Innovations Group recently released a short animated video describing the focus of the program and the diverse group of industry experts that collaborate to launch successful new products into the market. The Beef Innovations Group is a team of meat and food scientists, product developers, chefs, consumer researchers, packaging specialists, and marketers, inspiring beef innovation by focusing their expertise in three areas: new cuts and technical, product innovation and the culinary center.