Since 2013, the checkoff has engaged consumers with the “Above All Else” tagline in the Beef. It's What's for Dinner. marketing campaign. That’s all about to change. Your checkoff dollars have helped develop a new ad tagline called “Families in Motion”: giving your best to your family at every step. The result is more quality time together at the table and away. The new consumer ad campaign, which is 100 percent digital, is based on the knowledge that every family member leads a busy life. Beef can help provide the nutrition and protein for an active, modern lifestyle, and help them make the most of their days and meals. The campaign, launching later this summer, will highlight every day success, cooking techniques and healthy habits via online banner advertising, social media, videos, cooking tips and techniques and recipe collections. Learn more about how the campaign will unfold this summer!