DID YOU KNOW ... that it takes TWO TO THREE TIMES MORE CALORIES from plant-based alternatives to get the same amount of protein as you get in a 3-oz. serving of lean beef? What's more, the protein in beef is "complete," which means that it contains all of the essential amino acids that your body needs but cannot produce on its own -- and it can aid in weight loss. Help us SHARE the good news about the BEEF produced by America's cattle industry!