The beef checkoff funded a team of Japanese food journalists from prominent Japanese publications in a farm-to-fork tour of the U.S. beef industry. The checkoff strategy in Japan includes educating end-users and consumers about the unique quality and nutritional attributes of U.S. beef. The opening of Japan to U.S. beef from cattle less than 30 months of age has helped boost exports to this key market, and the journalists went home with stories about American ranching and high-quality steakhouses. Get details at Farm-to-Fork.