Tough questions like "is beef raised on factory farms?" and "are cattle pumped full of antibiotics?" are commonly flashed across television and newspaper headlines and social media sites. That can leave a lasting impression on consumers. It's up to us, the beef community, to engage them in conversations and answer their questions about how beef is raised, from pasture to plate.

By completing the new and improved checkoff-funded MBA 2.0 courses, beef community members can sharpen their conversation skills and equip themselves with the information and confidence they need to answer tough questions about beef production.

Check out how you can join the MBA program here.