The checkoff is enjoying strong interest in its new online games – including the beef heritage game, “The Steaks are High platform. In less than two months, the game has recorded 866 game plays, in addition to uses of the supporting lesson plan and eComic.<span "=""> Meanwhile, the checkoff’s new “Grocery Grab” game, launching early May, gives students a realistic experience selecting beef cuts at a supermarket to build a nutritious meal. The beef-education mobile app, which launches in June, will contain both games.