The USDA Census of Agriculture says cattle and beef production is the largest single segment of American agriculture, but the average age of the American cattle farmer or rancher is in the late 50s. As these beef producers plan to successfully transfer their cattle operations to younger, independent producers, they know one part of the equation will be continuous beef demand. Your beef checkoff plays an important role in helping to support that beef demand. Watch the video to see why Triangle H, Garden City, Kan., sees the beef checkoff as part of their long-term viability.