The Beef Checkoff is working to grow demand for U.S beef worldwide, including in Dubai and the rest of the Middle East. The U.S. Meat Export Federation, with support from the Checkoff, recently showcased U.S. Beef at one of the world's largest food shows, held in Dubai. Beef Board Chair Kim Brackett was able to visit, along with a team of U.S. beef and grain producers to see how the Checkoff is working overseas.