For the last eight weeks, the beef checkoff hosted the “Rev it Up My ROI Checkoff Challenge” to give producers an opportunity to share stories about checkoff success. The Rev it Up finalists are working on submitting their videos, each one sharing one thing about how the checkoff has brought the most value to their operations.

Soon it will be your turn to cast your vote on the My Beef Checkoff Facebook page from June 1, 2015 through midnight Sunday, June 7. The winner will drive away in a donated Yamaha Viking EPS 4x4 valued at nearly $22,000! Be sure to cast your vote by midnight Sunday, June 7. The winner will be announced June 8!