What's going to happen to beef demand as the cattle industry continues to expand the breeding herd?

How will rebuilding affect the strong prices we've been receiving for our animals and our end product?

What should we focus on to maximize our opportunities for maintaining or growing beef demand during this expansion?

Virtually every member of the beef community, from farm to fork, has asked that question in recent months -- hopeful but hesitant to believe that the tremendous marketplace the cattle industry has enjoyed lately will continue.

That's apparently why two renowned Kansas State University (KSU) ag economists just posted a Beef Demand Prioritization fact sheet to help cattle producers and all other segments of the beef industry understand what's likely on the horizon.

KSU Associate Professor of Livestock & Meat Marketing/Price Analysis Glynn Tonsor and Professor of Livestock Marketing Ted Schroeder posted the analysis on AgManager on Aug. 28, laying out possible scenarios and, maybe more important, opportunities and priorities for maintaining a strong beef marketplace in the years ahead.

When we came across their new fact sheet, we thought it was a must read for all checkoff investors -- and every beef-industry stakeholder, for that matter -- so we contacted the authors and obtained permission to share a link to their report in this release.

Download the fact sheet and read it carefully to see how the experts answer the questions everyone is asking about beef demand!