The Animal Agriculture Alliance (AAA) and American National CattleWomen are joining to launch a new program next month designed to train college students to be advocates for farming and ranching. College Aggies Online will connect students from across the country interested in sharing stories that promote a greater understanding and appreciation of agriculture. Participants will receive training and instruction from industry professionals.

Resources will be made available to help students better utilize social media including YouTube, Facebook and Twitter. According to AAA Executive Vice President Kay Johnson Smith, social networking sites offer an effective platform for reaching large audiences of consumers who don’t have farm backgrounds.

Ag clubs from all universities are invited to sign up for the program. Student groups will earn points by posting blogs, photos and videos and by participating in online outreach activities.

College Aggies Online officially will launch October 15. The first year of competition between student chapters will conclude in April 2010. Scholarships and prizes will be awarded to the winning groups and top-placing individuals. Interested collegiate clubs or departments should contact Krissa Thom at kthom@animalagalliance.org or (703) 562-1410.

For more information visit www.kla.org