Suggested “voluntary” measures from Obama and Vilsack not included in the country-of-origin labeling law create extra steps for U.S. plants purchasing Canadian beef according to

Cattle and pork industry representatives in Canada have pressured the federal government to file a complaint with the WTO claiming the law is an unfair barrier but a complaint has not been filed. Cattle industry officials estimate the labeling law has cost the industry $400-million and live hog sales to the U.S. has dropped more than 40%.

The law required beef and other foods sold at supermarkets to include country-of-origin labeling that sway the meat packing industry away from Canadian beef. The Canadian Cattlemen’s Association argues the law has caused a surplus of beef in Canada forcing prices down by roughly $90 per head of cattle.

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