This year’s Iowa Cattle Industry Convention and Trade Show will again feature Cattlemen’s College sessions, educating producers from all sectors of the cattle industry.

Cattlemen’s College, sponsored by Zoetis Animal Health, will include several educational sessions to help Iowa’s cattlemen improve their operations and increase their profits. Cattlemen’s College classes will cover calf health, genomics, sustainability, the Veterinary Feed Directive, water quality and managing labor. Additional educational sessions will focus on NPDES Permits for feedlots and cover crops.

The convention will also feature a sold-out trade show that will make use of the hotel’s 12,000 sq. ft. conference and trade show area. The Iowa Beef Industry Council and the Iowa Cattlemen’s Association will each hold their annual meetings, as well.

The theme of this year’s convention is “Share Your Story.” Each component of convention, whether it’s educational sessions, networking or the trade show, will provide an opportunity for attendees to improve their advocacy skills and tell their beef production story.

The Tuesday, Dec. 8 keynote presentation will be at lunch, featuring Dr. Nevil Speer of AgriClear. Dr. Speer will focus on current market conditions, including a look back into 2015, while also providing some perspective around how 2016 is shaping up for the beef industry. The overview will also highlight some discussion of broader strategies around decision-making in an environment of volatile markets. 

On Wednesday, Dec. 9, the keynote event occurs at the 8:00 a.m. general session. Dr. Jayson Lusk, food and agricultural economist and author of The Food Police: A Well-Fed Manifesto about the Politics of Your Plate will present Telling the Agriculture Story – Current and Future Challenges Facing the Cattle Industry.

Visit for a full agenda and registration information.