Culver’s combined free ice cream with an agricultural education fundraiser in early May to create one sweet success.
On May 5, the popular restaurant launched its “Scoops of Thanks Day” at more than 550 locations across 23 states. For at least a $1 donation to the FFA and other local agricultural organizations, guests received a scoop of frozen custard.
According to Culver’s, the campaign raised $56,500. This beats last year’s results, which raised $40,000.
That means the restaurant gave away more than 48,000 free scoops of its frozen custard.
“Our guests appreciate the hard work farmers put into producing our nation’s food as much as we do,” said David Stidham, vice president of marketing for Culver’s. “We’re glad to be able to set aside a day when the entire Culver’s community can show their gratitude and make a contribution to support the next generation of farmers.”
The company’s “Scoops of Thanks Day” is just one aspect of its Thank You Farmers initiative. To date, this initiative has raised roughly $1 million to support the National FFA Organization and Foundation, local FFA chapters and various local agricultural organizations.
Culver’s launched “Thank You Farmers” in July 2013 by transforming a Wisconsin barn into a billboard to proudly thank the nation’s farmers and ranchers, and invited the public to write brief thank you notes to farmers through the Culver's website and Facebook page.