One organization is keeping its latest campaign blunt and to the point – keep kids away from tractors.

The campaign, launched by the Childhood Agricultural Safety Network, uses a “tough love” approach to keep kids safe, and its message not only rattles traditional thinking but will also  likely upset parents and farm owners.

Taking children along in a tractor with parents or grandparents may be long considered part of growing up in rural America, but this childhood tradition puts kids at risk. The new campaign urges parents to not allow a child younger than 12 years to be on a tractor — with or without a parent.

“It’s easier to bury a tradition than a child,” a Childhood Agricultural Safety Network press release said.

Accidents can happen in a blink of an eye, such as what happened to a Kansas family harvest soybeans last year. A five-year-old girl was riding in the cab of a combine with her father when the combine hit a bump, causing the windshield to shatter and the child to fall out. Read more here.

Farm machinery causes 85 percent of all machinery-related deaths to children, making the need to balance experience with safety is essential. Learn more about the Childhood Agricultural Safety Network.