Chevrolet is excited to announce the addition of Motor Trend’s 2015 Truck of the Year – the all-new Chevy Colorado – to the list of 80-plus Chevrolet, Buick and GMC vehicles that qualify for a $500 incentive for eligible Farm Bureau members. In addition, the new GMC Canyon is now eligible.

“Chevrolet is proud to partner with Farm Bureau with its long tradition of supporting American agriculture,” said Ashlee Jenkins, assistant retail advertising manager for Chevrolet. “We are excited to expand our offering to better serve member needs.”

Chevrolet is the most awarded car company of the year, and included in that award-winning line-up is the all-new Chevy Colorado. This game-changing truck offers Farm Bureau members the best highway gas fuel economy of any gas pickup – EPA estimated 27 MPG, available 4G LTE WiFi technology, most advanced available safety package of any midsize truck and the best pickup coverage.

The new GMC Canyon offers the premium features and materials GMC customers have come to expect, combined with capability and versatility in a maneuverable, right-sized package. It offers both power and efficiency with an available V6 with 305 horsepower with an EPA estimated 26 MPG highway fuel economy. With features like the Duralife brake rotors and electric power steering, the Canyon redefines the small truck. It was awarded Autoweek’s Best of the Best Truck for 2015.

“Providing exclusive access to superior, high-quality brands, programs and products is one of the many ways we strive to exceed member expectations,” American Farm Bureau Federation President Bob Stallman said.

The new Farm Bureau incentive may be stacked with other available in-market incentives, like Owner Loyalty or the GM Business Choice program.

To take advantage of incentives available for the purchase or lease of a qualifying Chevrolet, Buick or GMC vehicle, members can visit fbverify.com/gm. Only customers who have been active members of a participating Farm Bureau for a minimum of 30 days will be eligible to receive a certificate. Members can confirm eligibility and print a required certificate by entering their membership number and zip code. The certificate should be taken to your dealership of choice and presented to the sales person. There is no limit to the numbers of certificates that a member may print or use, but certificates do expire after 60 days.