An upcoming audio book titled “Tough times never last, tough farmers do,” By Mark Andrew Junkin, will provide guidance for farm families, helping work together to develop strategic solutions and avoid the conflicts that can destroy families and their businesses.
The book, which will launch on November 15, is the fourth book from Junkin, who works as a third-party consultant and mediator for farm families and also writes a regular client-relations column for Bovine Veterinarian magazine.
Junkin notes that veterinarians, as trusted advisors to family farms, often find themselves involved in family issues that can determine the viability of the operation and successful transition of management to a new generation of decision makers. Common problems, he says, include older owners who refuse to take advice or implement suggestions from younger family members, families who fail to acknowledge their farm is failing financially and disputes among siblings over the future of the business. An unexpected death in the family, divorce and poor succession planning also can result in disputes that
He adds that veterinarians take a great deal of interest in these disputes, partly because their family-farm clients often are personal friends and also because the future of their clinics depends on the long-term success of their clients’ operations. For that reason, he often speaks at client-appreciation events that veterinarians sponsor, typically with the clinic providing clients with a copy of his latest book as a gift. Following the release of “Tough times never last, tough farmers do,” he plans to speak at dozens of local events, primarily across the Midwest, during December and January.
Junkin is a 7th generation farmer who saw first-hand the impacts of the 1980s farm crisis within his own family, which he says inspires him to help farm families resolve problems and implement strategic solutions.
“Economic problems are easy to fix,” he says. “It is getting everyone’s head straight and getting farm families working better together that’s tough. This is my area of expertise and what this book is all about. I live to save farm families by improving how farm families make decisions together.”
Junkin’s third book, titled “Farming with family ain’t always easy,” is available on his website at agriculturestrategy.com. He can be contacted at 800-474-2057.
Read Junkin’s latest Bovine Veterinarian column, titled “Taking ownership: The fact that a client’s son or daughter works on the farm does not mean the farm has a successor,” on BovineVetOnline.com.