(0:00 – 0:34) Did you know ... Starting this fall, the U.S. Farmers and Ranchers Alliance (USFRA), funded in part by the beef checkoff, is planning to take the FARMLAND documentary to university and college campuses nationwide. USFRA is working with commodity groups, state partners and other groups to identify, plan and coordinate screenings of the film. In addition, USFRA will develop a toolkit, including a discussion guide, to help university students discuss what they see in the film. To keep updated on locations for Farmland screenings, visit www.FarmlandFilm.com. To learn more about your beef checkoff investment, visit MyBeefCheckoff.com.

(0:36 – 1:07) Did you know ... Getting veal farms Veal Quality Assurance (VQA)-certified is important to sharing veal’s positive story, so a new VQA manual is in the final stages of review before online posting at www.vealfarm.com. Watch for a notification about these updates, and help encourage veal producers to make it a priority to get certified or renew their VQA certification. For more information, contact the checkoff’s VQA representatives via email at info@vealfarm.com. To learn more about your beef checkoff investment, visit MyBeefCheckoff.com.