For some time, researchers have known that consuming protein in balanced amounts at each meal is more beneficial to improving the impact of higher protein intake on health and wellness. Some of the more remarkable benefits of distributing protein throughout the day include feeling satisfied after a protein-packed meal or snack, which helps reduce mindless eating.

Additionally, meals with high-quality protein help to build muscle and reduce body fat. Currently, Americans either aren’t getting enough protein throughout the day, or consume most of their total daily protein intake at dinner - that doesn’t leave much room for protein at other meals or snacks!

The 30-Day Protein Challenge is a simple step-by-step program to help consumers change the way they eat protein throughout the day. By making simple changes over the course of 30 days, consumers can make the shift and begin feeling the positive benefits of eating 25-30 grams of protein for breakfast, lunch and dinner!

The challenge is currently being rolled out to a close group of influencers, and will be available for consumer participation in January 2015.