Burger King wants to help customers celebrate Halloween all October with the debut of it's black beef burger on September 28. The "Halloween Whopper" will be darkened with a "smoky black pepper flavor of A.1 baked into the bun," a Burger King spokesman reported Susanna Kim of to ABC news.
The black burger was originally released in Japan, with bamboo charcoal creating the blackened look. Many American's found it interesting and Burger King's marketing team wanted to bring the experience to America, reported Kim.
"We tailored the flavor of the black bun to the American palate with A.1. sauce, a flavor this country loves, and we’re delivering it in a way that’s never been done before by baking it into the bun," Eric Hirschhorn, chief marketing officer for Burger King North America said, "It may look Japanese but it tastes like America."