DENVER - Cattlemen and women are gathering in Denver, Colo., Wednesday to help create the direction for cattle industry at the 2013 Cattle Industry Summer Conference Aug. 7-10.
More than 650 producers and other industry participants are in attendance at the event, which features meetings of National Cattlemen’s Beef Association (NCBA), Cattlemen's Beef Promotion & Research Board (CBB), American National CattleWomen, Inc. and National Cattlemen's Foundation. The Cattle Industry Summer Conference is where cattle producers discuss current issues as a group, work on programs and initiatives and set the course the industry should take with various projects for the betterment of the beef cattle industry.
General Session I on Thurs., Aug. 8, officially starts the 2013 Cattle Industry Summer Conference. John Huston, executive vice president emeritus, NCBA, will address the group and discuss the 50th anniversary of the Federation of State Beef Councils. U.S. Rep. Cory Gardner (R-Colo.) will then take the stage to give an update on cattle industry priorities in Washington, D.C.
“NCBA is a member-driven organization and is the trusted leader and definitive voice of the cattle industry,” said NCBA President Scott George, a dairy and beef producer from Cody, Wyo. “I’m pleased that so many of my fellow cattle producers are here in Denver to be engaged in the policy process so that the beef industry remains viable and beef continues to be on kitchen tables around the country and the world.”
General Session II on Fri., Aug. 9, is open to all registered attendees. NCBA and CBB leadership will identify the key outcomes and updates in both the policy and Checkoff program areas and will set the stage for the focused plan of work for Fiscal Year 2014, which starts on Oct. 1. The session will also offer a look at the Beef Demand Determinants study, funded by the Beef Checkoff. This study provides extensive consumer and economic research to identify price, food safety and product quality as the most important demand drivers on which the Checkoff should focus to maintain and build beef demand.
Also on Friday, NCBA policy committees will meet to determine priorities and discuss strategies for 2014. The NCBA Board of Directors will hold a session on Sat., Aug. 10, as will members of the CBB.
“The opportunity to shape the policy that impacts this industry and the direction we take in the future is an important part of why we are in Denver these next few days,” said George. “I am encouraged that so many people have taken the time away from their farms and ranches to be here.”