Certified Angus Beef LLC, the world’s largest and most successful branded beef program, has been selected to receive the 2016 Don L. Good Impact Award. With nearly four decades of leadership in the beef business, the CAB brand in fiscal 2015 reported record sales for the ninth consecutive year, marketing 896 million pounds of product.
The award, presented by the Livestock and Meat Industry Council Inc., is named in honor of Good, who is a former head of the Kansas State University Department of Animal Sciences and Industry, and recognizes positive impact on the livestock and meat industry or agriculture. CAB, along with many K-State alumni who have contributed to the brand’s success, will be recognized during the K-State Animal Sciences and Industry Family and Friends Reunion, set for Oct. 7 at the Stanley Stout Center in Manhattan.
“The Livestock and Meat Industry Council is very proud to honor CAB with this year’s Don L. Good Impact award,” said Craig Good, LMIC president. “I think that it would be difficult to think of an entity that has had a more profound impact on the beef and food industry than CAB and many people with K-State ties have had a big part in this success.”
In the mid-1970s the future was dim for consumers who had grown up eating high-quality beef, Craig Good said. Economic pressures, combined with the lowering of USDA beef quality grade standards in 1976 resulted in too much variability in beef that was rated as Choice grade. The CAB brand, based on high-quality carcass characteristics, was developed to reduce variability and reassure customers they were getting the best beef available. In 1978, the first CAB packer was licensed and the first pound of product was sold.
CAB’s original mission statement remains in place today: Increase demand for registered Angus cattle through a specification-based, branded-beef program to identify consistent, high quality beef with superior taste.
The program has grown to include more than 17,500 licensed partners in 52 countries. The brand’s global partners generate an estimated $6.9 billion in consumer sales annually.
“The Department of Animal Sciences and Industry is excited to join with LMIC in recognizing Certified Angus Beef LLC for its contributions to the beef industry,” said Ken Odde, K-State animal science department head.
More information and registration is available online for the Oct. 7 at K-State Animal Sciences and Industry Family and Friends Reunion.