If you want to be in the seedstock business, there is one very basic process you must have dialed-in. Start by establishing the most basic marketing plan built around meeting your target customers’ needs. 
When building your marketing strategy, start with the end in mind. Establish who your customers really are. Where will the bulk of your genetics go and who will buy them? The most common pitfall breeders fall into is failing to accurately assess who this group is and what they really want. 
Building a successful business platform requires you to breed what you can sell, not what you like to make. One of the absolutely best visual aids that will help support this concept can be found by watching the fireworks stand scene from the classic movie, Joe Dirt. You can’t just sell snakes and sparklers, people. Google it. 
 

Furthermore, be cautious about using other seedstock suppliers as a marketing resource.

This might not be the best strategy for a multitude of reasons. How well do they know your customer base? Their personas, needs and genetics adaptations could vary greatly by region. Will they genuinely understand the local environmental challenges or production methodologies needed to be successful? Also, decide if you should even be listening to them in the first place. Pay close attention to what their customers say. If they appear to sell several high-dollar seedstock animals, yet struggle to sell those same genetics to commercial cattlemen, proceed with caution. 

Set your production strategy.

We all get excited about the prospects of selling that next great bull or female. However, most breeders sell less than 2% of their annual production into other seedstock herds. Therefore, you simply cannot focus 95% of your production decisions toward 1% or 2% of your market. Align production capacities to accurately reflect your market or target consumer group. Don’t worry about the elite genetics as they will naturally separate themselves over time. As my father always said, “When digging a post hole by hand, focus on the middle and the sides will take care of themselves.” 
As you develop your plan, use human resources and network connections to gather valuable insights and test hypotheses. Visit with cattlemen and women that have been there. Make sure their expertise can be validated. Have they ever paid for a ranch with cattle? Have they struggled through drought and adverse weather? Do they know the pain of losing cattle? Have they ever felt the frustration of a “genetic reboot” due to poor selection? If they lack real-world experience, their influence on your marketing plan should be limited.
This might seem like pretty basic advice, but often, it is the most fundamental processes that we forget to do right. Don’t make that mistake. 
Before leaving on your next business venture, make sure you have properly inflated tires, fuel in the tank and accurate coordinates to your destination. AAA doesn’t service broken down or stranded businesses.