Furthermore, be cautious about using other seedstock suppliers as a marketing resource.
This might not be the best strategy for a multitude of reasons. How well do they know your customer base? Their personas, needs and genetics adaptations could vary greatly by region. Will they genuinely understand the local environmental challenges or production methodologies needed to be successful? Also, decide if you should even be listening to them in the first place. Pay close attention to what their customers say. If they appear to sell several high-dollar seedstock animals, yet struggle to sell those same genetics to commercial cattlemen, proceed with caution.