Consumers expect transparency from today’s food system, and new research from The Center for Food Integrity (CFI) details what they want to know, from whom they want to hear it and how they expect to access information. Research results and new transparency best practices for the food system will be presented at the 2015 CFI Food Integrity Summit: A Clear View of Food Transparency, Nov. 17-18, in New Orleans.
The Summit will bring together leaders in the food industry, government, academia and non-governmental organizations for an honest evaluation of consumer trust in the food system. Research by CFI shows transparency is key to building trust.
“Transparency is no longer optional. It’s a consumer expectation for those in today’s food system,” said Charlie Arnot, CEO of The Center for Food Integrity. “We are going to take an in-depth look at what that means and how to go about achieving it.”
As part of the research, a quiz posted on the CFI Facebook page invites consumers to discover their “food personality” by answering questions about their favorite weekend restaurant or typical lunch. They’re also encouraged to provide additional feedback on food system transparency at www.TransparencyTable.org by answering open-ended questions like, “What do you want to know about the food you and your family eat?” and “What would you like food entities to be more transparent about?”
Results are being collected through Oct. 1. The comments will be combined with quantitative data from CFI’s annual consumer research to develop transparency best practices for the food system.
“This year’s study determines exactly what consumers want to know about their food and how they prefer to access the information,” Arnot said. “We’ll also introduce a transparency index that can help companies determine their level of transparency and implement steps for improvement.”
Industry leaders will share how their organizations have successfully implemented various transparency practices and the resulting impact on consumer trust. Panel discussions will feature case studies and consumer input.
“This will be a hands-on conference with concrete advice on how to become more transparent. We are taking the principles and showing what it looks like in practice,” Arnot said.
The Summit will be held at the historic Roosevelt New Orleans Waldorf Astoria. More information and a registration link can be found at www.foodintegrity.org.
The Center for Food Integrity is a not-for-profit organization established to build consumer trust and confidence in today’s food system. Our members, who represent every segment of the food system, are committed to providing accurate information and addressing important issues among all food system stakeholders. The Center does not lobby or advocate for individual food companies or brands. For more information, visit www.foodintegrity.org.