Recognizing the importance of industry partnerships, GeneSeek, Inc. was presented with the Red Angus Industry Service award during the 2015 Red Angus Association of America National Convention, Sept. 9-11, 2015. Halla Pfeiff, RAAA DNA and breed improvement projects coordinator, made the presentation to Jill Ginn, GeneSeek territory manager.

“Not only has this groundbreaking company taken immense genomic steps in the beef industry, they have defined the concept of customer service,” said Pfeiff.  “Many hours have been spent working with the GeneSeek staff. They have assisted with problem solving different parentage scenarios, re-evaluation of samples and aided the development and implementation of genomic merit tests. GeneSeek is constantly increasing the number of tools available to their customers to help with any portion of the DNA process. We are pleased to present them with this Industry Service Award.”

The Red Angus Association of America serves the beef industry by enhancing and promoting the competitive advantages of Red Angus and Red Angus-influenced cattle. RAAA provides commercial producers with the most objectively described cattle in the industry by seeking and implementing new technologies based on sound scientific principles that measure traits of economic importance. For more information, visit redangus.org.