Merck Animal Health has announced its sponsorship of “BRD Report: From the Fence Post,” a blog focused on raising awareness of bovine respiratory disease (BRD), as well as providing industry professionals a central resource to access information vital to the prevention, treatment and management of the disease. A health issue that costs the cattle industry nearly $800 million each year, BRD is a topic important to both veterinarians and producers.

"Given its substantial annual toll on animal health, productivity and welfare, it’s important to put a spotlight on this serious health challenge, share the wealth of knowledge from a broad array of industry professionals and work together to better manage the disease and its effects,” says Rick Sibbel, DVM, director of U.S. cattle technical services, Merck Animal Health.

Experts throughout the country will provide insights and best practices about stress, nutrition, transportation, facilities management and clinical signs of disease, as well as comparative studies, relevant peer-reviewed articles and industry news. Contributing bloggers will include university researchers, nutritionists and livestock producers, as well as Merck Animal Health veterinarians.

“At Merck Animal Health, we are not only dedicated to supporting the science of healthier animals, but also to providing our customers with solutions and resources. We hope this blog will serve as a catalyst to create greater awareness of the many facets of this significant disease,” Sibbel says.