The Center for Consumer Freedom reports that it unveiled a 100-foot-plus wallscape advertisement at 8th Avenue and 34th Street in Manhattan, New York for its website According to the organization, the campaign “encourages animal-welfare donors to give to their local shelters rather than the Humane Society of the United States (HSUS).”

View a photo of the wallscape here:

The ad calls out HSUS for the miniscule portion of its budget that goes to fund pet shelters each year. Even though HSUS raises millions from ads featuring needy dogs and cats—and calls itself a “humane society,” creating considerable confusion with local pet shelters—HSUS only gives about 1% of the money it raises to pet shelters, according to its tax returns.

“Animal lovers who wonder where their HSUS donations went should look in the Caribbean, where HSUS has stashed over $150 million in recent years,” Will Coggin, research director at HumaneWatch, said in the release. “To make sure their future donations help a needy pet, they should give to their local shelter.”

Coggin said CharityWatch, a nonprofit watchdog, has given HSUS several “D” ratings over the years “because of its wasteful spending. HSUS also settled a fraud lawsuit for nearly $11 million in 2014.”

The release stated that along with the wallscape, “lost donation” posters featuring a miniaturized version of the wallscape have been placed around Manhattan.