From the 2014 Cattle Industry Summer Conference
From the 2014 Cattle Industry Summer Conference

The 2015 Cattle Industry Summer Conference begins this week in Denver, and is especially a time when three major associations work on their plans for the coming year.

Roughly 600 cattle industry leaders are expected to attend from The Cattlemen’s Beef Board, the National Cattlemen’s Beef Association, and the American National CattleWomen at the Denver Hyatt Convention Center, July 15-18.

The ANCW actually begins its meetings first with an opening session on Wednesday. Meetings following that include Beef Promotion, the Beef Ambassador Program, Junior CattleWomen, Collegiate CattleWomen, Education and Membership and Communications. Guest speaker for the group Wednesday will be Cameron Bruett from JBS.

On Thursday after ANCW President’s Council and Region Directors meetings, there will be a session on Testifying in D.C. by Andy Fabin, followed by the Board of Directors meeting Thursday afternoon. Before all of their business sessions get started, ANCW on Tuesday is hosting a tour of the JBS facilities, and that evening have a Night Around Denver.

Those attending for CBB or NCBA Federation get an overview Thursday morning of programs being conducted to increase consumer demand for beef. The Conference’s Opening General Session and Lunch that day will give attendees a glimpse of the industry’s proposed Long Range Plan 2016-2020. An industry overview from CattleFax is also scheduled.

Rollout of the Long Range Plan will be discussed in a meeting open to all Conference participants 4-5 p.m. Friday afternoon.

Checkoff committees and subcommittees begin meeting on Thursday afternoon and continue their discussions on Friday morning. These include:

  • Convenience
  • Freedom to Operate
  • Global Growth
  • Beef’s Image
  • Market Research
  • Taste
  • Value
  • Nutrition and Health

At the same time, NCBA Policy committees will be meeting. At these NCBA policy sessions resolutions from states and members will be considered. These include:

  • Agricultural and Food Policy
  • Tax and Credit
  • Cattle Health and Well-Being
  • Federal Lands
  • Cattle Marketing and International Trade
  • Property Rights and Environmental Management

NCBA’s seven regions will hold caucuses Friday morning from 7:30 – 9:00 a.m. At these sessions members from the regions will be able to discuss a number of issues.

Friday evening a Backyard BBQ Reception at the Hyatt will be held for all attendees.

Separate board meetings will be held Saturday morning, July 18, for the Cattlemen’s Beef Board and NCBA Board of Directors, finishing the week’s meetings and events.

Barnhart is Director of Federation Communications for NCBA