The U.S. Farmers and Ranchers Alliance® (USFRA), a consumer-facing organization dedicated to leading the national conversation about how food is grown and raised, has grown to more than 80 organizations with the addition of nine new affiliates. The mission of USFRA is for all of agriculture to work together to enhance consumer confidence and trust in today’s food production system.
With the commitment of its affiliates and industry partners, USFRA is leading the way in bringing experts throughout the industry to the table for candid dialogue around some of the most contentious issues in agriculture. These conversations take place through several of USFRA’s most notable programs including The Food Dialogues and the Faces of Farming and Ranching, programs that amplify farmers’ and ranchers’ voices. The documentary FARMLAND, produced by award-winning filmmaker James Moll, is also a unique and creative medium in which non-ag consumers are emotionally connected with real farmers and real ranchers.
Additionally insights learned from USFRA’s proprietary consumer research helps guide the development of programs and outreach efforts, and is a tool exclusively available for affiliate and industry partners.
USFRA is excited about welcoming the following new affiliates this past year:
- Dairy Business Milk Marketing Cooperative
- Delaware Soybean Board
- Illinois Corn Marketing Board
- International Dairy Foods Association
- Iowa Pork Producers Association
- Maryland Soybean Board
- Oregon Farm Bureau
- Wisconsin Corn Growers Association
- Wisconsin Soybean Marketing Board
For a complete list of USFRA’s affiliates and industry partners, click here.
“USFRA is a successful collaborative effort by agricultural organizations to have transparent and honest conversations between the families who grow our food and the consumers who depend on them,” said Chris Novak, CEO of the National Corn Growers Association and chairman of the Chairpersons Advisory Council for USFRA. “As the growth of USFRA demonstrates, the industry understands this must be a unified effort.”
As a farmer and Chairwoman of USFRA, Nancy Kavazanjian points to the commitment of the supporting organizations as being responsible for the ongoing success of USFRA. “It is great to see USFRA growing. When an organization becomes an affiliate, they are helping farmers and ranchers connect with consumers, consumer influencers and opinion leaders who question what we do every day to put food on their tables,” said Kavazanjian. “By supporting USFRA, these new affiliates are helping provide farmers and ranchers more tools and opportunities with which to communicate with key audiences. We are grateful for the trust and support, and encourage everyone to join us in this movement.”
For more information about becoming an affiliate or industry partner, contact USFRA today at 636-449-5051 or support@FoodDialogues.com.