The U.S. livestock industry was up in arms late last week when it was reported that support for country-of-origin labeling (COOL) may be a point of discussion by the new administration, as part of a renegotiation of the North American Free Trade Agreement (NAFTA).

However, an article on Politico this morning states, “COOL will not be making a comeback under a Trump administration, and that's apparently thanks to Trump's Agriculture Advisory Committee.

“…They were quick to mobilize and inform Trump's transition team that such a policy - which has been litigated in both the U.S. court system and the World Trade Organization - is a non-starter for most farm groups,” the news report stated.

The news site suggested two possible sources for the misleading information. The Coalition for a Prosperous America advocates for trade policies that promote domestic manufacturing, and its advice to the Trump team supported COOL, according to Michael Stumo, the group’s CEO, who was quoted in the article. According to Politico, the other source may have been former Ohio Rep. Robert McEwen, who attended the August convention of the R-CALF USA as a surrogate for the campaign, said Bill Bullard, R-CALF's CEO.