Join U.S. Farmers & Ranchers Alliance (USFRA) in San Antonio, Texas this week for the National Cattlemen’s Beef Association Trade Show taking place February 5-7, 2015.

USFRA CEO Randy Krotz will be in Booth #412 speaking with attendees about some recent successful consumer-facing programs including:

  • The launch of the How To Farm video series and its great response in social channels;
  • The recent success of the Food Dialogues: Dairy Forum that took place January 28, 2015 that discussed current issues such as animal welfare (Photos from the event available by request.)
  • I am Farmland College Screening program and Community Took Kit as well as the program to expand Farmland into high schools across the country along with a STEM curriculum to aid teachers in integrating agricultural education into their classwork; and
  • Gator Giveaway to raise awareness about the launch of the new I am Farmland programs.

USFRA CEO Randy Krotz is available onsite for interviews on any of the programs mentioned above. Feel free to stop by Booth #412 to speak with Randy. If he is otherwise engaged, Laurie Schneider will also be onsite to assist. Her cell number is 314-737-8290.