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... New Toolkit Helps Grocery Retailers Promote Their Most Profitable Protein

... Checkoff Reaches Out to Fitness Professionals


Did You Know ...

... your beef checkoff has helped more than 5,000 cattlemen earn their MBAs?

"Thanks to our checkoff-funded Masters of Beef Advocacy (MBA) program, we have the knowledge and confidence to reach out to consumers with our ranch story, and have information and facts to back it up. So, we can connect with consumers by sharing the latest news and research about beef as well as what we do day-to-day on our ranch."

While you and the Hadricks are managing your operations, your checkoff is making it easier for you to share your own beef story with consumers, too. Click here for a video with Troy and Stacy Hadrick, S.D., about the importance of the beef checkoff.


FREE BQA Certifications from Sept. 1-Oct. 31

For the third time, Boehringer Ingelheim Vetmedica, Inc. (BIVI) is supporting the checkoff-funded Beef Quality Assurance (BQA) program by sponsoring all online certifications this fall for producers who enroll from Sept. 1-Oct. 31.

BIVI will pick up the $25-$50 certification fee for beef or dairy producers who are interested in becoming certified or recertified during this period. Visit to take advantage of the open certification period.


Beef Checkoff Sets FY2015 Plan of Work

The Cattlemen’s Beef Board will invest about $39 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in fiscal year 2015.

In action concluding its Sept. 16-17 meeting in Denver, the Operating Committee — including 10 members of the Beef Board and 10 members of the Federation of State Beef Councils — approved checkoff funding for a total of 18 “Authorization Requests,” or proposals for checkoff funding, in the fiscal year beginning Oct. 1, 2014. The committee also recommended full Beef Board approval of a budget amendment to reflect the split of funding between budget categories affected by their decisions.

Read the full story here.


New Look and Feel for

The beef checkoff recently launched a totally redesigned, providing checkoff payers, leaders, staff and media with an easy-to-navigate selection of checkoff resources and information to highlight checkoff programs and results.

For the first time, will display photos and profiles of both Beef Board members and members of the Federation of State Beef Councils. Where this is especially important is in another new feature, a “Meeting Center” that incorporates information from the old blog (soon to go offline), along with new ‘visual rosters’ to help all checkoff payers better understand who represents them on each national committee. The Meeting Center will offer committee materials – such as minutes, presentations, etc. – reporting and photos of the meetings.

The remake modernizes and simplifies organization of materials and makes everything accessible from drop-down menus at the top of every page. In addition, the site is “responsive,” which means it views the same on all electronic devices, from computer to laptop to tablet to smartphone.