For more than 20 years, Lallemand Animal Nutrition has been committed to optimizing animal performance and well-being with specific, natural microbial product and service solutions. Now, the company is pleased to introduce a new corporate tagline ─ Specific for your Success ─ and service offering brand ─ Lallemand Forward. Both are designed to reinforce the company’s commitment to the global animal nutrition and livestock production industries.
Lallemand Animal Nutrition develops, manufactures and markets high-value yeast and bacteria products including probiotics, silage inoculants and yeast derivatives. Using sound science, proven results and knowledge from experience, Lallemand applies the right strains for the right applications to have the greatest impact and return on investment for customers. Yannig Le Treut, General Manager for Lallemand Animal Nutrition explains that this is not a shift in strategy for the company, simply a refreshed brand image and identity.
“Our model is based on three strengths: First, our expertise in microbial fermentation as we are primary producer of yeast and bacteria; second, our commitment to research and the continuous documentation of our products; and third our strong customer relationships,” Le Treut says. “We support not only our customers but also the end user of our products with strong technical expertise, education and practical solutions. We are not changing our strategy but reaffirming our commitments and mission with new branding and restructuring of our service offering.”
Lallemand Forward: Specifically chosen service solutions that enhance people, knowledge and production practices
The service offering Le Treut mentions is now under the global umbrella of Lallemand Forward. Lallemand Forward encompasses the specifically chosen service solutions that enhance people, knowledge and production practices. Lallemand is raising the bar and setting new standards to benefit animals and create better customer experiences. Lallemand Forward represents the company’s ideals while keeping an eye on the future. In practice, Lallemand Forward covers the R&D Centers of Excellence, education resources, technical exchanges, on-farm-services and audits and industry support.
“Lallemand Animal Nutrition has always put high value on creating and maintaining strong customer relationships with specific and concrete solutions. These solutions go beyond the products, always with the end-user in mind, and this is what made our reputation and success,” Le Treut says. “Today, our company has reached a critical size and broader market as we are covering a larger geography around the world and a wider array of applications including forage, ruminants, swine, poultry, aquaculture and equine. We decided to formalize and structure our service offers to better serve our market.”