Crystal Albers has been appointed assistant director of communications and website editor for the American Angus Association.

In this position, Albers will oversee development and implementation of the organization’s new communications program, integrating print, web, video and television, and play an instrumental role in the reorganization of the Association’s web site.

“Crystal’s communications expertise is a perfect match for the long-term goals of our organization,” said Eric Grant, director of public relations for Association. “She is one of the most recognized writers in the business who understands where technological and social changes are driving communications and public relations, but she’s also rooted in the real world of production agriculture.”

Having joined Angus Productions Inc. in 2003, Albers served as associate editor for Angus Journal, Angus Beef Bulletin and the online Angus Beef Bulletin Extra.
At the 2009 Ag Media Summit, Albers was recognized as a Master Writer by American Agricultural Editors’ Association and awarded the “Story of the Year.”

During the last six years, she’s also received numerous writing awards from the Livestock Publications Council (LPC) and International Federation of Agricultural Journalists (IFAJ).

Albers is a 2003 graduate from Kansas State University, where she participated in the honors program and received dual degrees in print journalism and public relations, with a minor in agronomy.

Involved in farming and ranching since her youth, Albers now resides in rural Denton, Kan., with her husband, Mark, and two children.

The American Angus Association is the nation’s largest beef organization, serving more than 30,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.

For more information about Angus cattle and the American Angus Association’s, program and services, please visit www.angus.org.